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  1. The Speed of Trust: Integrity

    A quick check of where we're at in this large book. The main structure starts inward-most and works out:

    1. Self trust (credibility).
      1. Integrity. ← You are here.
      2. Intent.
      3. Capabilities.
      4. Results.
    2. Relationship trust.
    3. Organizational trust.
    4. Market trust.
    5. Societal trust.

    Integrity vs. other aspects of credibility.

    To see Integrity's importance in overall credibility …

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